Top 5 Photo and Video Apps in Nigeria, Q3 2025

In the third quarter of 2025, the top photo and video applications on the unified platform in Nigeria displayed varying trends in downloads, revenue, and active users. Here's a closer look at their performance based on data from Sensor Tower.

CapCut - Video Editor by Bytedance Pte. Ltd saw its weekly revenue fluctuate, peaking at around $37K at the end of July, before settling to approximately $29K by the end of September. Weekly downloads remained robust, averaging around 140K, with a notable dip in mid-August. Active users showed a dynamic trend, starting at about 4.7M and ending the quarter at 5.1M.

Instagram maintained a steady performance with weekly downloads surpassing 190K in early September. Revenue hovered around $11K, with slight variations throughout the quarter. Active users fluctuated slightly, maintaining a strong presence above 10M.

YouTube achieved a gradual increase in revenue, reaching approximately $4.7K by September. Downloads remained stable, with a peak of over 43K in early August. The app consistently engaged over 73M active users, reflecting its widespread popularity.

Snapchat by Snap, Inc. experienced a revenue increase towards the end of August, reaching around $15K. Downloads varied, peaking at 138K at the start of September. Active users saw minor fluctuations, consistently remaining above 11.5M.

Lastly, Canva: AI Photo & Video Editor demonstrated a steady increase in downloads, culminating at nearly 55K by the end of September. Revenue remained stable, averaging around $10K weekly. Active users grew from 1.3M to over 1.4M, indicating a growing user base.

These insights from Sensor Tower provide a snapshot of the app market dynamics in Nigeria's photo and video category during this period. For more detailed analysis, visit Sensor Tower's platform.